Entrepreneurship Final Report "Crudo Cafe"

Junita, Vivian (2017) Entrepreneurship Final Report "Crudo Cafe". Project Report. OTTIMMO.

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CHAPTER I Strategy Marketing (Autosaved).docx
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Abstract

Crudo is a healthy concept café which serves healthy food and beverages. Few examples of our menus are Chicken Teriyaki Rice, Chicken & Egg Sandwich, Overnight Oat. The menu are designed for people who are fitness but the non-fitness person can also enjoy our food. The healthy concept in Crudo is more on reduced sugar, salt, fat and home cooked with no preservatives, additives or colouring. Year by year, the number of people who are health conscious keep increasing. We can see it around us, the growth of fitness industries, healthy product been accelerating since 2014. Being healthy is so important for us because it can help us to avoid the disease and illness such as overweight, hypertension and cancer. Having a healthy body makes our life becoming more enjoyable and most important thing is the way to keep our body in good condition. There are several ways to have a healthy body is by eating healthily, exercise regularly and reducing stress. Eating healthy plays major roles as it is what we feed to our body. Eating healthy does not mean eating expensive food but we should choose food that has balance diet and contain very minimal amount of unhealthy fats, processed food and junk food. Many know how to be healthy when they were asked but they have difficulties in implementing it into their lifestyle.One of the reasons is ‘Time’. Due to work, they have no time to cook or prepare their food and that causing them to supplying their meal from the restaurant or food stall. In fact, the only problem that makes the food stall not healthy is because mostly are fried which high in calories, unhealthy fats. Thus, it’s unhealthy. From here, we can see the problem and Crudo will become the solution to overcome people from over-consuming unhealthy food to achieve a healthier lifestyle and as a result, Crudo has keep the revenue for range oh IDR 8,000,000 for the first 7 months.

Item Type: Monograph (Project Report)
Subjects: T Technology > TX Home economics
Depositing User: Ms Nadya Oktavian Prahardi
Date Deposited: 03 Nov 2021 04:23
Last Modified: 03 Nov 2021 04:23
URI: http://repository.ottimmo.ac.id/id/eprint/532

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