FOODPRENEUR REPORT “PLET DINER”

SANDJOJO, GRACE EVANIA FOODPRENEUR REPORT “PLET DINER”. Project Report. OTTIMMO INTERNATIONAL, Surabaya, INA.

	Text Executive Summary.pdf Download (1MB)
	Text Chapter 1.pdf Download (119kB)
	Text Chapter 2.pdf Restricted to Repository staff only Download (9MB) | Request a copy
	Text Chapter 3.pdf Restricted to Repository staff only Download (323kB) | Request a copy
	Text Chapter 4.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Text Chapter 5.pdf Download (116kB)
	Text Bibliography & Appendix.pdf Download (18MB)

Abstract

This report discusses the development of plēt diner, a foodpreneurship project introducing a customizable potato-based dining concept in Surabaya. Conducted from February to August 2025, the project aimed to build brand awareness, penetrate the local market, and test operational sustainability. Sales data collected through Olsera POS show a sharp dynamic: minimal revenue in February due to a soft opening, rapid growth in March and April, and a peak in May with Rp116.8 million supported by viral exposure. Sales later stabilized at Rp50–55 million per month, with net profit ranging from Rp9–52 million. The results indicate that while projections emphasized expansion, real performance was shaped more by seasonal trends and customer flow, highlighting the need for revenue stability and loyal customer retention before scaling further. Keywords: Foodpreneur, Plet Diner, Ottimmo International

Item Type:	Monograph (Project Report)
Contributors:	Contribution Contributors Email Thesis advisor KUSUMA, S.E., M.M, FILIAS UNSPECIFIED Reviewer VALENT, A.Md. Par., MICHAEL UNSPECIFIED Reviewer HADIWIRAWAN, A.Md. Par., GILBERT YANUAR UNSPECIFIED
Uncontrolled Keywords:	Foodpreneur, Plet Diner, Ottimmo International
Subjects:	T Technology > TX Home economics
Depositing User:	Herlina Eka Rosita
Date Deposited:	17 Nov 2025 09:41
Last Modified:	17 Nov 2025 09:41
URI:	http://repository.ottimmo.ac.id/id/eprint/1362

Actions (login required)

View Item